My Story
BEGIN (2011–2014)
I love design and somehow it has always been part of my life. Started my career as a web developer. During my university studies at the Academy of Fine Arts in Catania I met Gianni Latino, teacher and director of the School of Graphics, friend and mentor. Gianni was able to transmit me his passion for design and graphics.
I have excellent memories of the years spent in the Academy, it was a period of growth and experimentation. During that time I started studying typography with my friend and colleague Daniel Amoroso and designed posters for some academic exhibitions. These were my first graphic projects.
MEEDORI (2014–2016)
After finishing my studies, I joined the communication and design studio Meedori. Meedori was born in 2013 from the ambition of Peppe Sirchia and Gianni Famà. If Gianni Latino taught me the importance of functionality in graphics, Gianni Famà taught me the importance of aesthetics. Gianni Famà allowed me to become the designer I am and he remains a great friend to me.
At Meedori, I developed most of my graphic design and typographic skills. I worked for two years alongside amazing professionals. It was an extraordinary time.
Switzerland Switzerland Switzerland Switzerland Switzerland
BAD EXPERIENCE (2016–2017)
After two years at Meedori, I needed to gain experience outside Sicily. I worked as a designer for a year in Lugano, Switzerland. Professionally it was not a happy period, working in Switzerland I understood how fundamental it is for a designer to work in a place that stimulates you, with employers who respect your professional.
Unfortunately I met the wrong person who made me live that experience badly. Despite the unhappy period, it was important for me to live between Como and Lugano. It gave me the opportunity to make friends with good professionals (developers, copywriters and other graphic designers) with whom I still keep in touch and of whom I have great esteem.
This is studio K95
Another story (2017–Today)
Deeply disappointed by my experience in Switzerland, I needed to create something in which I could express myself in the best possible way. I contacted a dear friend, Dario Leonardi, owner of a historic typography in Catania, Arti Grafiche Leonardi, for which I had edited the visual identity in the past. Together with Dario I founded the graphic studio K95
From the beginning the idea was to bring a graphic style that could compete internationally, staying within a difficult territory like Sicily in south Italy.
a fight
against
the ugly
ordinary
boredom
constraints
Awwwards
Awwwards Judge (2023–Today)
In 2023, I applied to join the Awwwards jury. My achievements with K95 allowed me to be selected. It was a source of pride for me to be part of the jury of one of the world's most important website awards.
I believe strongly in Awwwards, I am among those designers who claim that it has enabled many studios and designers around the world to take UI and UX to the next step, a user experience that is no longer mundane, static and only institutional, something capable of telling a story by immersing the user in the navigation.